Nothing is as perishable as a piece of information, and it is no longer relevant once the audience hears it. Media houses have a very short window to create and distribute new articles once they acquire new information. On the other end, consumers are hungrier than ever for new content on the go, fed directly into their mobile devices.
With 5G already available for commercial purposes, Walt Disney Studios and The New York Times have implemented it in their storytelling. With low-latency, high-speed connectivity, high capacity, and many more currencies, 5G promises to disrupt the entertainment industry and open a new chapter in storytelling.
Both Disney and the New York Times have never been shy of adopting or creating new tech and innovations. At CES 2019, Walt Disney Studios CTO Jamie Voris highlighted major innovations soon to be released. It created the multi-plane camera that introduced 3D in animation and introduced the first computer-animated full-length feature film, the Toy Story. On the other hand, the New York Times grew from a pen-and-paper newspaper to one of the most technologically advanced media houses, replacing pen and paper with augmented reality and virtual reality in storytelling.
Storytelling consists of highly effective content creation and prompt and extensive content delivery.
In content creation, 5G offers Disney and the NYT an invaluable opportunity to adopt and advance their creations using cloud-based production workflows and volumetric performance capture. CTO Jamie Voris says, “technology has the potential to fundamentally change everything about how entertainment media is created and consumed.”
Low latency and high speed offered by the next-generation network allows content creators of both Disney and the NYT to provide an immersive experience for their audiences using 5G-enabled AR/VR. 5G also enables content creators to reach broader audiences by exploiting a wider array of devices enabled by the high-speed network.
Voris said that the best part of his job as CTO is “working with our creative and technical teams to identify emerging trends and understand how they might impact our ability to make market and distribute our films.”
The New York Times is also using AR/VR capabilities to provide real-time visual feedback from audiences is poised to revolutionize minute-by-minute news, according to CEO Mark Thompson. Using 5G and AI on cloud-enabled equipment offers journalists the capabilities to enhance aerial and ground photography. Ultimately, combining technology-driven journalism and real-time visual feedback from the audience enhances the effectiveness of content creation.
Disney combines 5G-enabled AR/VR with AI and 360-degree videos, allowing the audience to interact with fictional worlds and their beloved characters in realms of virtual reality. Ben Havey, VP at Walt Disney Studios, said that “it is really exciting to consider how we might be able to not only get into a character’s world but also to have our characters manifest themselves in our world.”
“5G can spark a revolution in digital journalism,” said CEO Mark Thompson.
Voris believes 5G will change every aspect of their business “from how we connect to our production facilities around the world to how we deliver our movies to cinemas.”